Moonwalking with Einstein: The Art and Science of Remembering Everything was published in 2011 by Penguin Press and became an immediate bestseller, winning the William Hill Sports Book of the Year Award and spending months on the New York Times bestseller list. Joshua Foer was a science journalist, not a memory expert, when he attended the 2005 USA Memory Championship as a reporter covering the peculiar subculture of competitive memorisers. He found himself so intrigued by what the competitors could do, and by the competitors’ consistent claim that their abilities were not innate gifts but trained skills available to anyone, that he decided to put that claim to the test. He spent a year training under the guidance of several world-class memory competitors, and at the following year’s championship, he won it.
The book is simultaneously a memoir of that training year, a history of memory and its cultural significance, a neuroscience primer on how human memory works, and a practical guide to the classical memory techniques that competitive memorisers use. The narrative method is immersive journalism: Foer places himself inside the world he is investigating, so that the reader experiences the techniques being learned rather than merely being described. This approach is what distinguishes Moonwalking with Einstein from more didactic memory guides. The techniques are embedded in vivid characters, strange subcultures, and genuinely unexpected intellectual territory.


